Welcome to my blog, I’m Jim Pflaging, President and CEO of SenSage. Why am I doing this?

I firmly believe the days of a single, enterprise data warehouse are dead. The status quo is under attack and one of the main “attacks” comes in the form of huge demands to retain and analyze event data. Today, economic and compliance requirements have led organizations to build data warehouses of hundreds of terabytes and even broken the once unthinkable petabyte limit for a single data warehouse. For many organizations, event data (things like security and database logs, bank transactions, telco call records, internet traffic detail, and manufacturing sensor data) is their fastest growing data and, often, their single largest data store.

There is a major “disruption” occurring in the marketplace, but it’s not always easy to discern whats actually going on. Companies lack the necessary framework to connect the knowledge from their huge volumes of event data with the rest of their operations. Lots of products today look like they “could” help solve the problem - log management, security information management, and enterprise data warehouse vendors. It’s comforting (particularly to the vendors of these products) to think traditional approaches can be “tweaked” to solve the problem. Unfortunately for event data it’s just not true.

Simply put, event data is where security meets data warehousing. This means the event data management community is a widely varied constituency ranging from security professionals to data warehouse architects. I’d like to help get this community of customers, thought leaders, partners, and even my competitors, closer - to get critical issues on the table.

I hope this blog and our resource center become a place where you get fresh, perhaps controversial ideas, engage with our extended community, and get access to unbiased 3rd parties. I’ll do my best to keep this blog topical, interesting, and brief.

I’d also love to dialog with you directly, here’s my email address - jimp@sensage.com - please let me know what you think.

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