The collection, retention and analysis of customer location data is a difficult challenge for communications providers to overcome due both to the volume of data and the challenge of collecting it. Cellular tower location logs contain large sets of valuable data about cellular phone users. Each mobile device switches tower connections many more times per day than the average number of calls the device makes. Gaining visibility into this data lets communication providers optimize infrastructure investments as well as increase revenue through new, location-based product offerings.
The SenSage Communications Location Date Mining Solution provides carriers with the ability to not only grow the top line through better information, but also to improve the bottom line through reduced costs. Benefits include:
- Increase revenues through new product offerings - Carriers can offer targeted new products to subscribers based on their location pattern within the network. These may include location relevant advertising, plans, customer service etc.
- Optimize infrastructure investments - Through a better understanding of the way their subscriber base moves between cell towers, carriers can optimize their planned infrastructure investments to offer better service and focus on hot-spots.
- Investigation support - Enables carriers to support law enforcement efforts as required by providing pre-canned analytics about specific movement pattern of individual cell phones.